Jessica, in addition to being the founder of Stella & Dot, you’re also the co-founder of at just 24 years old! How did your experience launching the site translate to launching Stella & Dot? It was shortly after that when I met Jessica and the rest is Stella & Dot history! In two years, the business grew to $50 million and I saw the huge opportunity in mid-level costume jewelry. I then moved back to the States and took a position with Banana Republic to grow their jewelry business. I worked there for 2+ years and then did a stint with a non-profit in Orissa, India living with a tribe and helping them modify their traditional designs to a western market, as well as creating a business plan for them. After business school, I took a position with LVMH in London to launch the De Beers brand name in retail. Those experiences made me realize I wanted to work on a jewelry brand and I decided to go to business school to learn about operations and finance. I was then accepted as a visiting artist to Parsons in Paris and moved to France.
#Stella and dot how to#
Then I moved to Mexico to study sculpture and metalsmithing, which is where I learned how to make jewelry. I helped launch the company and worked there for almost 3 years. I first worked to create the toy called Zoob, which is still sold in stores. I focused in on modernizing the flexible business opportunity for the modern woman and iterated the details for Stella & Dot.īlythe: My career path is not very traditional and has been heavily influenced by all my travels. While I am proud of what we created with my first company, I knew when I was coming up with ideas on what I wanted to do next, a key filter was to be sure I was mission driven. Jessica: My first business idea was for the online wedding content and gift registry site I co-founded out of Stanford Business School–it became. What were you doing before Stella & Dot? How has your career path changed since you graduated from college? We worked together on the product development, baking models in the oven, researching injection molded plastics, and envisioning a whole universe behind the toy. I found out about the job through word of mouth. The unbeaten path has always been the right choice for my personality.īlythe: I worked for an artist who was developing a concept for a new children’s building toy. However, I was ultimately more tempted by creating a product for one company and the entrepreneurial opportunity to have big upside, despite higher risk. The paycheck lure was powerful given my mountain of student loan debt.
#Stella and dot software#
Jessica: At the last minute, I took a job at a software start-up in Texas instead of moving to New York to become an investment banker.
What was your first job out of college and how did you land that position? Stella & Dot has now become an international success that allows any woman to become a “stylist” and make their own success.Ĭurrent title/company: CEO and Founder, Stella & DotĮducational background: Economics Stanford University (B.A.), Stanford Graduate School of Business (M.B.A.)Ĭurrent Title/ Company: Chief Creative Officer, Stella & DotĮducational Background: Stanford University (B.A.), Columbia University (M.B.A.) From there Jessica held her first trunk show in Austin, Texas.īut it wasn’t until Jessica met fellow Stanford grad, Blythe Harris, at an alumni event that they realized with Jessica’s original vision and Blythe’s creativity that they could re-launch this social-selling model under a new name, Stella & Dot (named after their grandmothers). The concept of this new business endeavor was to allow women the unique experience of inviting their tell-it-like-it-is girlfriends into their homes where they could try on a variety of baubles without the stares of sales associates. It was then that the idea for Luxe Jewels was born.
#Stella and dot full#
While in an elevator full of excited attendees of a direct-selling convention in Dallas, Jessica Herrin realized that the solution to an unresolved question running on a loop through her mind was to launch a social-selling company for women of her own generation.
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